Developed a vibrant style featuring a typographic background — similar to a magazine cover that establishes the mood for the content inside. This was the intersection that marked a clear transition in creative direction and design development that diverged from industry norms.
Creative Direction & Design echoing design
This method of typographical design in the background evolved into branded designs in the foreground, like End of an Era and various other themes I categorized by title. Over time, my systematic design methods and approaches became replicated (Echo Design Strategy).
A design can establish the atmosphere and vibe of an article, guiding it in a distinctive direction. I created a brand framework that brings together different styles, similar to how team uniforms unite the unique personalities of each team player into one cohesive identity — featured next.