Created solutions-oriented designs that addressed challenges in visual communication, leveraging a background in collaborating with well-known global consumer brands.
Creative Direction & Design Branding Solutions
The draft grades layout shown below features a branded design that aligns with the trade rumors style. It offers a comparable solution for handling multiple players or teams, creating a visually attractive option instead of the typical picture collage method.
Creative Direction & Design Design Process
The trade rumors and draft grades layouts led to a design approach emphasizing 1 to 4 window views, all presented in a cohesive style. This involved investigating each panel with various typography, textures, and visual techniques.
Trade Rumors offered a solution and led to an exploration of individual panels to develop new segmented design formats. The next deck moves on to another aspect of design solutions focused on brand standardization.