Starting with scouting reports at the start of an NFL career and extending through departures and other key events, the graphic layouts on the website provided captions regarding the origins and analysis of the designs.
NOTICE: THE BRIEF REFERENCES IN THE IMAGES ON THE WEBSITE ARE INTENDED FOR COMPUTER USE — NOT FOR MOBILE DEVICES. OTHERWISE, FEEL FREE TO APPRECIATE THE VISUAL DESIGNS AS THEY WERE MEANT TO BE SEEN.
Clever Design Identifying Patterns
Similar to the draft scouting report design format, other topics like the mock draft were also created. I employed a systematic strategy for design creation, drawing parallels to a themed draft series emphasizing a minimalist design, vibrant colors, and refined image quality.
Creative Direction & Design Shifting Perspectives
Changing viewpoints occurs when you approach a subject from a different angle. I provided several examples on this site with designs that addressed various issues for an industry that relied on one-off, impromptu graphics rather than a systematic design. The evolving shift in solutions began with a Jalen layout featuring typography in place of a logo, and the Consumer Packaged Goods (CPG) design methods developed further from that point.
Creative Direction & Design Branding Solutions
The brief notations cover the origins of designs that initiated a new approach to process and design, highlighting key moments in the shift of creative direction. My CPG methods transformed the CMS design approach from impromptu collages featuring white glow or motion blur behind player images to tailored-themed templates for recurring articles that incorporate layered textures, branding, and typography—a system that visually differntiates articles to their core topic and a method not in practice before my work within the industry.
Insights and perspectives from the brief notations commonly found in design documents, creative briefs, or case studies have been influenced from direct creative collaborations with decision makers in various sectors.