People consume food — they consume sports too — and both fans and patrons indulge. My background in brand package design with top national consumer brands simply influenced my NFL design work that differentiated from the industry norm.
Green represents the decision—purchase in CPG, subscription in sports editorial. But the decision isn’t the system. The system lives in the contents: the structured, transparent solutions behind it.
Vibrant Design HIGHLIGHTED INFLUENCE
The portfolio highlights where hands-on brand experience shows through—bringing product-driven thinking into sports editorial with clarity, energy, and a distinct visual edge.
What Others Say About Me Appreciation
The best I have seen since I arrived at KFC. This is primarily the result of the graphics work done. I could not believe the art was developed by a supplier! Congratulations!
Working on an innovation and design team in the consumer packaged goods sector cultivated a mindset focused on problem identification and resolution. This approach paved the way for exploration and growth in technology.