Few Words About Myself hello and welcome
I'm Jerod Dobry, an artist from Valley Forge, Pennsylvania. I hope you enjoy this chapter of my portfolio, which focuses on my design work in the sports media industry.
As a nationally award-winning artist in fine arts and brand package design, my hands-on experience adds a unique touch into every design work. As an athlete who broke a longstanding single-season rushing record and the son of a local hall-of-fame coach, I’ve grown up surrounded by inspiring influences and have applied those fractional viewpoints and strong work ethics when crafting my designs. Through the lens of a few key experiences, I aim to highlight how my background shapes the distinctive qualities and methods of my NFL work, that challenged traditional industry standards with solutions-oriented design.
Experiential Lens Clear Focus
This site focuses on two elements: football and art, which come together to illustrate NFL news headlines. This unique blend has been part of my journey from early on.
Branding Lens Clear Structure
The designs featured on the site adopt a patron-centric perspective focused on navigation, influenced by my experience in brand architecture and development.
CPG Lens Clear Formula
My thirst for design was quenched with a 9-year career working with top national consumer brands directly after college. A dose of that creative influence is applied to each NFL design solution.
Technology Lens Clear Vision
Working on innovation projects for top CPG's cultivated a mindset focused on problem identification and resolution. This point of view paved the way for exploration and growth in technology.
The NFL sports editorial material represents one of several chapters in an ongoing design portfolio. The evergreen solutions reflect a design approach that contrasts with the industry practices during my freelance engagement.