I’ve created comprehensive branding strategies for businesses to position their products and services in the market, enabling customers to efficiently navigate their offerings amidst a multitude of options. This systematic business development background is the core of the solutions described on the website, which stand apart from the common, one-off, impromptu, industry methods.
Design Structure Navigation
Along with the other designs showcased on the website, these brand designs were produced quickly. They served their immediate function and also paved the way for a new design approach that maintained a consistent theme for the same series of articles.
My experience as a brand consultant from 2011 to 2021 was built on the valuable knowledge I gained as a package designer between 2002 and 2011. I incorporated those design principles into the headline sports news layouts, which were influenced by various marketing strategies from leading national consumer brands.