The brief notations provide context beyond the finished designs—documenting the influences, observations, and problem-solving behind the work. Across NFL assignments, these notes reveal how earlier design experiences, recognizable patterns, and straightforward solutions helped shape a more systematic approach to sports design.
Creative Direction & Design Branding Solutions
The brief notations cover the origins of designs that initiated a new approach to process and design, highlighting key moments in the shift of creative direction. My CPG methods transformed the CMS design approach from impromptu collages featuring white glow or motion blur behind player images to tailored-themed templates for recurring articles that incorporate layered textures, branding, and typography—a system that visually differntiates articles to their core topic and a method not in practice before my work within the industry.
Insights and perspectives from the brief notations commonly found in design documents, creative briefs, or case studies have been influenced from direct creative collaborations with decision makers in various sectors.