My professional career began as a designer in an Innovation & Design department, working with major national consumer brands across a wide variety of product categories. Ideation was part of the think tank in creating packaging and sustainable solutions for those consumer brands. That creative mindset led to exploring technology and developing.
Design Parameters Innovation
Regardless of whether you're tackling minute aspects of branding, consumer packaging or technology, innovation and impactful design rely on considering different viewpoints and developing solutions within the limits of existing technology or pushing beyond those boundaries.
The NFL sports editorial material represents one of several chapters in an ongoing design portfolio. With a background rooted in fine arts and technology, Industry Shift looks at what came before—and what followed—through an artist’s lens.