My professional career began as a designer in an Innovation & Design department, working with major national consumer brands across a wide variety of product categories. Ideation was part of the think tank in creating packaging and sustainable solutions for those consumer brands. That creative mindset led to exploring technology and developing.
Design Parameters Innovation
Regardless of whether you're tackling minute aspects of branding, consumer packaging or technology, innovation and impactful design rely on considering different viewpoints and developing solutions within the limits of existing technology or pushing beyond those boundaries.
Brief insights into my background illustrate the manner in which I create and the design methods earned from hands-on experience across different fields. Innovation always follows a similar path of identifying issues and solving problems. The next page summarizes my contributions to Evergreens compared to industry practices before my freelance engagement.