Co-branded teams and divisions that standardized an article for all 32 teams — a vibrant approach previously absent in an industry that relied on CMS-generated content and isolated photography.
Getting Into Gear NFL Pregame
Introduced options featuring licensed content to enhance the cobranded identity, ensuring a uniform appearance when incorporated across all 32 teams.
Creative Direction Branding
In my role centered on innovation and design, I helped deliver comparable tangible proprietary solutions for prominent brands over the years. Additionally, I developed customizable assets that contributed to licensing agreements with recognizable brands in the pharmaceutical sector.
The "End of an Era" and "Power Rankings" served as a step that marked a change in creative direction, moving away from the conventional practice of isolated image collages. This transition began with a gradual transformation in the background typography featured next.