Rookie Season identity creation features two styles: team logo integration and player (photo) combination, all unified by a consistent "uniform" patterned graphic style.
Creative Direction & Design Branding Solutions
For me, shifting perspectives didn't occur in my rookie season — instead, it was gained through experiences in various fields. There's both an art and science to apply typography at the right size and form. With this in mind, I created layouts and branded educational sales-based material that supported globally recognized pharma. There’s a point where instructional design integrates with graphic design to enhance material comprehension for the reader. Alongside the consumer branding experience, this knowledge was applied in the layouts I designed for the rookie season and other major NFL content.
Engaging with various sectors to implement branding and design sharpens one’s methodology. The following presentation showcases cross-training techniques that aim to shake up outdated design methods, all contributing to the progression of design practices.