Introduced a completely fresh perspective to an industry flooded with rapid player montages. Developed branded classifications and visual categories based on prevalent themes like the Draft.
Creative Direction Influence
Created a vibrant series that emphasizes typography in both numbers and the draft, highlighting image quality and significant textures.
By concentrating on the three steps, I enhanced each graphic to advance the design practice. Next, I identified a missed opportunity as the industry depended on CMS for conveying the key message instead of emphasizing branding.