2024 NFL Draft Scouting Reports

Introduced a completely fresh perspective to an industry flooded with rapid player montages. Developed branded classifications and visual categories based on prevalent themes like the Draft.

Creative Direction Influence

Created a vibrant series that emphasizes typography in both numbers and the draft, highlighting image quality and significant textures.

By concentrating on the three steps, I enhanced each graphic to advance the design practice. Next, I identified a missed opportunity as the industry depended on CMS for conveying the key message instead of emphasizing branding.

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